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How to Use Free to Drive Your Marketing Strategy
In the last decade, we have witnessed the “free revolution.” Marketers are giving away everything from books and software to vacations and even cars. This has shaped consumer behavior to the point that...
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Forget the Royalties—Just Give Your Book Away
This is a guest post by Dan Miller. He is the author of 48 Days to the Work You Love. You can read his blog and explore his community at 48Days.net. You can also follow him on Twitter. If you want to...
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7 Steps to Launching Your Next Big Project
Launching anything new is tough. If you’re like me, you have more on your plate now than you can say grace over. How in the world could you make time for one more thing? Photo courtesy of...
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Should Books Be Priced According to Their Length?
When I was in the publishing business, the sales staff often wanted to correlate a book’s length with its value. They believed that books with more pages should be priced higher. Books with fewer pages...
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3 Ways to Make Your Products Remarkable
At the Launch Conference a few months ago, I had the opportunity to sit down with New York Times bestselling author, Lysa TerKeurst and interview her about her concept of “Remarkable Marketing.” What...
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What the Success of Bibliotheca Tells Us About the Future of Publishing
I’m not sure if you noticed, but something amazing just happened in the world of publishing. And I think it’s a sign we all could benefit from noticing. When book designer Adam Lewis Greene decided to...
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Do You Have a Book inside You? Don’t Miss My Free New Video Series
[limit to=”website”]Eighty percent of people think they have a book inside them. I bet you’re one. But the idea of getting published can feel overwhelming. Where do you even begin? Nothing makes an...
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What You Need to Negotiate a Fantastic Book Deal
Let’s say you’ve always wanted to write a book. What would you do if a publisher made you an offer today? What if a deal was waiting in your inbox right now? The truth is you’ll probably have an agent...
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How Reading Old Books Gives Us New Perspective
One trait common to leaders is a passion for books. Reading improves our thinking, people skills, and more. Leveraging a library of history, biography, philosophy, business, and psychology can give...
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7 Ways Successful Creatives Think Differently than Unsuccessful Ones
As a publishing executive, I worked with authors for more than three decades. I’ve also worked with speakers, recording artists, designers, and other creatives. I have had the privilege of working with...
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